Bacardi Oakheart

The first event took place at “Xfinity Live!” in Philadelphia during the fall of 2016. The Oakheart challenge is taking place at sporting events throughout the USA and participants work together as a team to raise a flagpole mounted in a branded oak barrel. The large promotional display barrels are a canvas on which participants can carve their names into the surface and have it travel to every event on the tour. Our team designed custom welded mechanical internals to provide a challenge when raising the custom flags. A full size custom oak bar accompanies the flag barrels on their tour. The bar was built with a barrel-like curved oak face and full size interpretations of the Oakheart Axe and Cask logo were also constructed as feature elements for the bar.

Project commissioned by Community